What does it take to get an Airbnb Superhost status?
In this blog post, we will discuss the 5 tips that you can do to increase your chances of becoming an Airbnb Superhost, and maintain it!
What is an Airbnb Superhost?
The Airbnb website defines an Airbnb Superhost as an “Airbnb host who is excellent at making their guests feel welcome.” This means that Airbnb Superhosts are friendly, hospitable, and provide excellent service possible for Airbnb guests.
Airbnb Superhosts are top-performing hosts who offer outstanding hospitality. They go out of their way to make sure that their guests get the best service and are comfortable during their stay.
Airbnb hosts with Superhost Status have a badge on their Airbnb listing and profile, which indicates that they are Airbnb Superhosts.
Why should I care about being in the Airbnb Superhost Program?
According to IGMS’ study, Airbnb listings that earn Superhost status significantly make more revenue, which can be seen in these key performance indicators:
- Has an 81% higher occupancy rate
- Earning 60% more revenue per available day
- A 5% improvement in listing traffic
Airbnb Superhost criteria
Airbnb has a rigorous selection process to become an Airbnb Superhost. In order to qualify for the Airbnb Superhost program, you must meet the following criteria:
- Completed at least 10 trips or 3 reservations that total at least 100 nights
- Maintained a 90% response rate or higher
- Kept a 1% cancellation rate (1 cancellation per 100 reservations) or lower, with exceptions made for those that fall under Airbnb’s Extenuating Circumstances policy
- Stayed above 4.8 overall rating (based on the date the guest left a review, not the date they checked out, over the past 365 days)
If you manage to meet the criteria when Airbnb performs the quarterly assessment, then it’s possible for your Airbnb listing to qualify and earn Superhost status and earn experience Superhost benefits.
Airbnb only performs the Airbnb Superhost assessment three times per year so, if the first try at getting the Superhost badge doesn’t succeed, there will always be another opportunity down the line.
It is important to keep track of your Airbnb Superhost status and progress.
The Superhost section on the Airbnb dashboard lists all activities that have been completed over the past year and have an estimated date when one’s next assessment will be due.
How to become an Airbnb Superhost?
Achieving an Airbnb Superhost status is challenging and being in the Superhost program isn’t simply rewarded to anyone. If you want to increase your chance at the Superhost status, be sure to follow these tips:
Invest in great photos of your Airbnb listing.
Make sure they are professionally shot, reflect its interior, and showcase what it has to offer. Pro Tip – if you can get a guest who is staying at your place while taking pictures for you that would be ideal!
Make a great first impression.
When guests arrive, make sure they feel welcome – a welcome letter is a great idea! – and that their needs are taken care of. This means having clear instructions for them (including check-in/check-out times, wifi passwords, etc.), providing amenities (such as toiletry items), and being available to answer any questions they may have.
One of the most important things for Airbnb guests is feeling that they can reach out to their host with any questions, complaints, or concerns at any time. An excellent response rate will help ensure that guests have a great experience and are likely to leave a positive guest review.
Go above and beyond.
This could include anything from providing local recommendations, arranging for a welcome gift, or even doing their laundry. Pro Tip – Airbnb has a great list of other things you can do to go above and beyond for your guests!
Be consistent and reliable.
Hosts who are consistent in the quality of service they provide have guests return to them time after time as Airbnb Superhosts. This means being available for your guests, maintaining the condition of your listing that led to you becoming a Superhost (ex: keeping your listing clean and well-maintained), and upholding your house rules.
What are the benefits of being an Airbnb Superhost?
Being an Airbnb Superhost comes with a great deal of benefits. These include:
More Visibility, more bookings
The Superhost badge will help you stand out from other hosts. Your listing can become more attractive to guests—they’ll know that when they book with you, their experience won’t be just average! Guests may also use the Superhost search filter results so only those who are designated as such appear in the list of available accommodations near them or anywhere else.
More earning potential
Superhost properties are often found with a healthy bump in earnings. Plus, the increased visibility and trust guests place on you can lead to more money for yourself.
Gain Exclusive Perks
Earn an extra 20% on top of the usual referral bonus when you refer new hosts and after 4 consecutive quarters as a Superhost, get a chance to receive a travel coupon.
How to stay in the Superhost Program?
Being a Superhost is a big deal for Airbnb that’s why they take the time to evaluate it 4 times per year. During each Superhost assessment period, hosts will find out if they have hit all requirements within the last twelve months or not-and then keep rocking as SuperHosts if everything checks out fine; or lose the title if they miss a requirement.
While the process of becoming an Airbnb Superhost is not easy, it does offer some incredible benefits. You’ll want to keep at this for as long as you can because those rewards are worth working on.
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