If you haven’t written your Airbnb Profile and Description, it’s possible that you’re missing lots of opportunities as a host and lowering your chances of booking with ease as a guest.
Like every other online platform, Airbnb has its own algorithm. For instance, all social media platforms (i.e. TikTok, Facebook, and Instagram) boost the profile account of media or content creators with the most views and relevance and puts them to the front—your Airbnb profile is the same.
Airbnb prioritizes the profile accounts of hosts and guests that are optimized and easy to read.
However, there are two kinds of people in the Airbnb App, namely: 1.) Person A is the type that doesn’t take advantage of everything the application has to offer (optimization-wise), while 2.) Person B is the type of person who geeks out on optimizing every aspect of their profile account and description to get the best experience out of Airbnb. Which one are you?
As a guest, it’s important that you make yourself presentable and it’s your duty to provide a good profile and description that can help build trust. Airbnb is an app where you can create genuine relationships with people all over the world, and good relationships are built with trust. That’s the reason why faceless accounts usually get rejected when they’re applying for a reservation.
On the other hand, an effective Airbnb host is expected to have a great profile. Aside from being fully verified, a well-crafted profile and description can help supplement and amplify who you are and the type of lodging that you offer.
Learn how to write and optimize your Airbnb profile account and description to boost your listing, acquire potential guests, and make your reservations approved every single time—with bonus pro tips.
The Basics
The purpose of writing a carefully written and effective Airbnb profile description boils down to 2 things: Taking the best out of the Airbnb experience and making your life easier. These things are achievable if you are willing to do the extra work of presenting yourself through wordsmithing.
The good thing is, if you are confident that you are good with communicating through your words then you’re probably on the right track of acing this part with flying colors. Are you ready to learn the basics of how you can create an effective Airbnb profile and description? Keep reading!
I. Describing Yourself
This is basically marketing yourself with the use of written words.
A proper description is like a professional profile. Its main objective is to help you introduce and describe yourself or the place that you are renting out. It is proven to be effective if done right.
In most cases, a well-written profile and description is the selling factor whether you are to be considered or not. That’s why it’s important that you understand this part thoroughly so that you can avoid the latter part of what I said just now.
It’s easy to spot a great written introduction piece due to the fact that there’s a huge gap between a good and a bad profile and description.
Before moving on to the steps, you might want to check this example that I prepared for you:
Kei’s Profile description is one of the many good Airbnb profile examples—however, it can still be improved (especially his grammar, the number of sentences in his paragraphs, and the sequence of information). He managed to touch on the most important points, be relatable, and share his story and interests. You might want to try these examples yourself:
Description Examples:
— What are your hobbies and interests?
i.e. *I love to paint the beautiful landscape behind the house during the sunset hours. *I love watching movies, collecting movie posters, and merchandise. *I enjoy sports and would love to meet football loving guests.
— Where do you like to travel the most?
i.e. *I enjoy going to Asian countries the most. *I used to travel a lot in Canada, Latin America, and Australia. Meeting new people is so much fun! *Visiting Vietnam was the most life-changing experience for me. I just keep coming back.
— What is your occupation?
i.e. *I am an English teacher. *I am a professional chef and entrepreneur that owns the restaurant next to the Airbnb that you’ll be staying at. *I am a pediatrician and a blogger.
— Your favorite sports, books, foods, movies, music, etc.
i.e. *Football is my choice of sport. *I love reading books by Agatha Christie. Reading mystery novels is what I enjoy the most in this life. *I love listening to songs by The Beatles and Queen.
— How many languages do you speak?
i.e. *I speak 3 languages: English, French, and Japanese. *I stayed in Korean for 8 years and can speak the Korean language like a native. *I can speak English and German.
— Are you married? Do you have children?
i.e. *I am married for 17 years with my lovely wife and we have 4 kids. *I am a single mom with 2 kids that are in high school and in university.
Your profile and description will vary depending on whether you’re an Airbnb host or guest.
Pro Tip: If you are a host, describe your Airbnb by mentioning the elements, hosting style, target guests, theme, or inspiration of the place you’re renting out. Be creative with your words and make sure that you’re painting a picture in the mind of your prospective guests. Don’t forget to mention that you love meeting new people.
When writing your profile description, make sure that you keep them between 3 to 5 paragraphs that consist of 2 to 3 sentences only. Make it easy for your readers to skim through, and use bullet points if possible.
II. Verifying your Airbnb Account and Contacts Details
One way to build credibility and trust on Airbnb is by verifying your account.
3 Ways To Verify Your Airbnb Profile:
- Government ID
- Email Address
- Phone Number
It’s recommended that you fully verify your Airbnb account so you can access all the verified exclusive features on the app. Airbnb will give you total confidence that all your documents are secured, encrypted, and not accessible to anyone.
If you want to be an official professional and authentic host, you are expected and required to finish the verification before you can post an Airbnb listing.
There’s also an option for you to connect your social media accounts such as Facebook, Twitter, and Google. By linking your Airbnb profile to your social media, you’re granting your future hosts and/or clients access to take a peek at your activities online.
Pro Tip: It’s important that you don’t overshare your information on your Airbnb. It’s fine and completely normal if you are not comfortable with sharing your personal social media account. But be sure that you make it up to them in another way. Remember, credibility and trust is the core of Airbnb.
III. Choosing your Airbnb Profile Picture
The perfect Airbnb profile picture is one that shows your face clearly with a big smile.
Make sure that both your eyes and face are clearly visible and your hair is combed. Wear your best clothes. Treat it as if you’re applying for a job — offer the best version of yourself.
Doing those will put you ahead of most Airbnb users. It may seem easy and straightforward, but so many people struggle to use a good profile picture.
Airbnb Profile Photo Requirements
A good start would be reading their official T&Cs page.
Airbnb requires you to provide at least one good personal photo that shows your face. It’s important to remember that many hosts require a guest has a photo as a form of verification.
Hosts are within their rights to reject bookings from guests who do not have a valid profile photo.
Pro Tip: Airbnb’s recommended minimum profile photo size of 1024 x 683px.
IV. Presenting Good Reviews
Just in case you’re using one of those Airbnb host profiles, the key point to consider is getting your good Airbnb reviews. The more good reviews you get, the more you will get recommended on the front page.
Airbnb labels them as Superhost. They’re the elites of all the Airbnb hosts. Make it your goal to become one, and always be at the top of your game to provide the best lodging experience and services that your guests would love to go return to and recommend to their friends.
Superhosts, for the reason being that they’re the top-performers, are often placed in the front seat. This also means that they’re earning more than most ordinary Airbnb hosts.
Pro Tip: For newly signed-up Airbnb hosts, I suggest that you read the article by Birdeye on how you can get your first review on Airbnb.
Takeaway
Today you learned about the core 4 important aspects of when you’re writing a good Airbnb host profile description for both your personal and Airbnb business.
— Describing Yourself
— Verification and Contact Details
— Choosing your Airbnb Profile Picture
— Presenting Good Reviews
Now that you have enough knowledge about how you can write your good Airbnb profile description, it’s about time that you shift your writing gears and start writing. Visit your account settings and write everything down!
Airbnb guests want the authentic experience from a host that’s local to the area. Besides the fact that they’re putting their trust in you, whom they don’t know. If you want to get ahead of the competition, and you are an Airbnb host, give them the authentic local experience that you’d want to have when you’re traveling.
The same thing goes for Airbnb hosts. If you are a guest, make sure that you are a good one.
Wanna learn How to Start An Airbnb Business And Make A Profit? Click here!
