As a vacation rental owner, marketing is not easy work. In fact, at this point in time, you’ve probably listed your property on one or more marketplaces for vacation rental properties. That’s just the first step towards success and getting clients.
The next step that comes right after this, is to consistently market your vacation rental property and maximize bookings. Marketing can come in many different forms – from social media presence, using acclaimed bloggers or influencers, boosting with Facebook ads, or building your own direct booking website.
Marketing your vacation rental property involves more than just building a beautiful house that people want to visit. You need online visibility too! A website is the best way for owners like yourself who are looking for more direct bookings and market their short-term rental properties in order to generate new leads through this digital age where everything happens online.
What Are Direct Bookings?
Direct bookings are reservations that are made directly with the vacation rental property without using an online travel agency or third-party intermediary.
Reasons To Build A Direct Booking Site
You know what they say – solitude is overrated. With the rise of online booking and communication platforms, you can interact with your guests in a way that’s never been possible before and you’ll save money by cutting out those hefty booking fees from other sites.
There are so many advantages to owning your own website.
In this blog post, we’ll break down the advantages of having your own direct booking channel, and how to get started with one.
Take Control Of Your Marketing
With the rise of online reviews and social media, it is crucial that your business has an active website. In today’s Google-giddy society where people are more likely to leave positive reviews about a product or service on their phone before they even enter town – visibility can be everything!
A website remains the “most popular way for small businesses to market themselves” which makes sense why this type of content would be crucial in an age where everyone can see what you’re doing right away via their phone or computer screen!
Your website is the backbone of your online vacation rentals business. Every effort you carry out in terms of marketing will lead back to this one central location, which means every email sent and blog article published, drives more traffic here for people looking at booking their stay with you.
It’s not enough to just list your property on sites like Airbnb anymore. You need your own online space that you can control, so potential guests and returning guests can go straight through the pages of what makes your property unique and find out a bit more about your offerings.
Create Online Credibility
Building a website for your vacation rental business is essential if you want to create online credibility. Why send potential guests to an external third-party OTA listing when we can provide them with all the information they need on your site?
Websites are an essential part of any business today, and yet many vacation rental properties neglect this important step. If you don’t have at least one page for potential guests to peruse before booking anything with your name on it (or any other details), then what does that say?
It means there’s something wrong – either in the way people find apartments or hotels these days…or worse: That they won’t even try looking elsewhere online if their search fails!
Build Up Your Brand And Improve Brand Awareness
Your brand is your identity, and it should be reflected in every aspect of the way you represent yourself online. When people come to know who you are through a website or other offline mediums, they will form an opinion about what kind of company you run based on how professional that representation was- which means everything from logo design down to font choice to colors.
With short-term rentals becoming more popular, it’s no longer enough to simply offer a list of services. You need an unforgettable brand if you hope your service will be remembered when compared to other property listings in the market.
Building a direct booking platform can be an excellent way to establish your brand and create trust. Potential guests will know exactly where they should go for their stay, while past clients might want to come back again in the future.
Your brand should have a personality and it will help you stand out from your competitors. Your guests may feel as though they’re traveling with someone who is genuine, rather than just another tourist looking for a place to stay while exploring the area.
Avoid booking fees
Owners of vacation rentals and short-term rental hosts face the challenge of tracking revenue and costs. When advertising exclusively on third-party sites, there can be extra fees for using their site or receiving payments from guests because each booking comes with a fee which increases expenses exponentially as you add more bookings to your dataset.
Your vacation rental website is the best way to track your KPIs. You won’t pay any additional fees when you receive bookings, and it also helps with repeat guests who want reservations made directly through them.
The number of new reservations that come from online bookings from third-party sites can become expensive quickly if there are all the different fees for using each site or accepting payments as a host.
Myror’s makes it easy for you to build your own website and you can adapt each aspect of the design to fit your business’ brand. All Myror‘s websites are also mobile-friendly, so the quality of your website won’t be compromised when users access your page from a handheld device or tablet. With Myror‘s direct booking site manager, you can synchronize external channels into one centralized calendar so that your company’s operations run more smoothly!
Enjoy complete freedom
Having your own vacation rental website allows you to be 100% in control of the content that is published on it. Want more photos? Want to showcase your addons? You can make it happen! Out of text and headlines, no matter what type they may be–you have total freedom.
Listing sites tend to censor hosts by imposing character counts or maximum number restrictions; however, with a site designed just for you, there’s nothing stopping you from making decisions about how things should look like because it’s all up to you.
As a host, you have complete creative control over the content that is published on your vacation rental website. You’re in charge. There are no restrictions to limit decision-making when creating rules with these properties as there’s only one person who can make them happen – YOU!
Get started with your own vacation rental website
Creating your own vacation rental direct booking engine with the click of a button is easy and painless when using Myror‘s direct booking site generator. All our websites also happen to work seamlessly across mobile devices–no need to lose quality because users are viewing things on their phone or tablet too while traveling.
The possibilities are limitless with Myror. Create your own stunning website and start a new world of opportunities for the vacation rental industry! We’re so certain you’ll like it, we’ll happily let you start your website for free.